Compression – Our original images were high resolution and very high file size, so I resized them and compressed them with Kraken to JPGs with a much smaller file size.Dimensions – Animated GIFs can be quite large, so I made sure to set my photoshop file dimensions up to exactly match our 600px wide email template width.
The user interface for this isn’t the easiest, but within 20 minutes and after reading some tutorials, I was able to knock it out.
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However, I did some digging online and figured out how to make an animation. In fact, the only times I typically use Adobe Creative Cloud’s Photoshop are to remove backgrounds and to layer images, like placing a screenshot on top of a laptop or mobile device.
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I’m not any kind of a pro with Photoshop. How To Make An Animated GIF Using Photoshop The campaign sampling is still running right now, but it’s pretty clear that the email with the animated graphic is far outperforming the static image… by about a 7% open rate… but an astounding 3 times the click-through rate ( CTR)! I think the fact that the animated GIF put several different styles in front of the subscriber led to far more visitors. The photo credit goes to the talented folks at Zeelum. The campaign is for a blowout sale of their fall dresses as they’re bringing on new product lines. They asked if we could do that and I agreed and built a campaign with an A/B test where we sent one version with an animation of 4 products, and another with a single, beautiful, static image. Our client subscribes to fashion emails in the industry and continued to remark how much they liked some emails with a slideshow of product photos. You can develop different versions of an email, and Klaviyo will send a sampling out, wait on a response, and then send the remaining subscribers the winning version – all automatically. Klaviyo is a well-known marketing automation platform with very tight integration to Shopify as well as many Shopify Apps.Ī favorite feature of mine is their A/B testing in Klaviyo. As part of their implementation, we deployed Klaviyo for Shopify Plus. Their leadership is always working with us on collaborative ideas for the next campaign or strategy that we’re executing. He went on to make several animated films, including The Persistent Peddler (1988), Overdose (1994), From the Big Bang to Tuesday Morning (2000), Sleeping Betty (2007), The Trenches (2010), and Interférence (2014).We’re having an amazing time working with key client Closet52, an online dress store that we branded and built from the ground up for an established and well-known fashion company in New York.
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It was the opening film of the Rendez-vous du cinéma québécois (RVCQ) and was in official competition at the prestigious Annecy Animation Film Festival as well as the Ottawa International Animation Festival.Ĭloutier first gained fame as a comic-book artist with the series La légende des Jean-Guy and Gilles la Jungle contre Méchant-Man. The film is one of the 10 shortlisted projects in consideration for the Academy Award for Best Animated Short Film.Ĭarface is the seventh short film by Claude Cloutier, whose 2007 film, Sleeping Betty, won a Genie, a Jutra, and more than 20 other awards around the world.
Claude Cloutier, director Carface - the winner of the Prix Guy-L.-Coté award for Best Canadian Animation Film at the 2015 Sommets du cinéma d’animation - has unveiled a holiday-themed animated GIF inspired by the film.īilled as a scathing musical-comedy satire about the power of Big Oil, in which cars perform a song-and-dance number while the planet slides toward ruin, the five-minute Carface is produced by Julie Roy for the National Film Board of Canada.
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